GEO case studies are full loops written up end to end: the starting measurement, what the answers actually said, the changes that were made, and the re-measurement afterwards — including the parts that did not move. They exist because the interesting question in this discipline is rarely what a tactic is, but whether it did anything in a specific market.
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This is a composite, illustrative worked example — built from the patterns we see repeatedly — of a B2B SaaS brand that went from barely appearing in AI answers to being a recommended option on its core buying prompts inside a single quarter.
From 12% to 41% mention rate on core buying prompts. The full worked example: baseline, page rewrites, corroboration campaign, and re-measurement.
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