GEO fundamentals are the pieces you need before any tactic makes sense: what generative engine optimization actually is, how an assistant assembles an answer, and where it differs from the search work your team already does. Start here if AI visibility is new to you, or if you need something to hand a colleague who thinks this is just SEO with a fresh coat of paint.
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Your next customer may never see a search results page. The definitive primer: how generative engines build answers, how GEO differs from SEO, the four pillars of a working program, and a 30-day starting plan.
Ranking was observable; answers are probabilistic. What carries over from SEO, what doesn't, and where the two disciplines pull in opposite directions.
One comes from a research paper, the other from the SEO industry's answer-box era — and they describe the same work. When the difference actually matters, and what to call it in your org.
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